Play It Loud


is one of many songs written by Mitch from the perspective of the young teen that he was when he started writing songs. "Looking back, I am glad I didn't try to pretend I was any older or any more worldly than I was at the time."

"Most people don't realize how small the rock music world really was in the 1960's. The defining moment in the United States was when The Beatles appeared on Ed Sullivan. My brother Kenny (manager of Just Water) and I knew immediately that everything was different from that moment on. You were either with Elvis and Dion, or with the British Invasion. There was no in-between. But for years, the kids that were devoted to rock music (Beatles, Stones, Who, Kinks, Cream, Hendrix, etc.) were a small minority. A small group of that small minority was sent to the principal's office in 1965 for "spreading a lie that Mick Jagger was on the school bus." Actually, we're pretty sure that Mick and his manager Andrew Loog Oldham were actually on that bus. You see, Goldie Zelkowitz (who later became Genya Ravan and managed the Dead Boys) lived two doors down from me. One day after Goldie's Mom gave me her new single "Skinnie Vinnie" by Goldie & The Gingerbreads, our friend Marvin rode his bicycle into an Englishman who was parked outside of Goldie's Mom's house and exited the car without looking on the American side first. That Englishman was Eric Burdon (leader of The Animals), and he cursed at 11-year old Marvin with that famous Newcastle accent. Poor Marvin would never listen to "House of the Rising Sun" quite the same way again. Kenny and I were watching the action from our window ledge. Years later, many stories of Goldie's "adventures" with various English musicians "visiting her in Brooklyn" backed up what we all said we saw on the bus."

"'Play It Loud' is about a kid's first nave taste of what a life in music can be. It features some unique instrumentation. I'm playing a slightly out of tune piano with some sort of tacks stuck on to make it sound like a harpsichord. There's also a very strange horn section, courtesy of an early 99-dollar String Synthesizer named Carlo."